Strategic Marketing with Heart and Clarity
I’m Moira, a marketing strategist blending data, creativity, and empathy to help brands grow with purpose. With a background in CRM, lifecycle, and multi-channel campaigns, I turn insights into strategies that move people and metrics alike.
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Balancing creativity and strategy, always.
With 7+ years in marketing strategy, CRM optimization, and content leadership, I help organizations translate insights into action and campaigns into connection. From lifecycle marketing to brand storytelling, I believe the best strategies feel as authentic as they are effective.
I’ve led projects spanning internal communications, nonprofit campaigns, and B2B lifecycle programs — always focused on one goal: aligning marketing initiatives with human connection and organizational growth.
Featured Work & Campaigns
Project Title
One line result metric EG:
Lifecycle email strategy achieving 41% open rate & 28% list growth
Project Title
One line result metric EG:
Lifecycle email strategy achieving 41% open rate & 28% list growth
Project Title
One line result metric EG:
Lifecycle email strategy achieving 41% open rate & 28% list growth
CRM Strategy & Lifecycle Campaigns
Designing journeys that drive retention and engagement through segmentation, automation, and personalization.
Areas of Expertise
My work blends analytical structure with creative intuition, ensuring every strategy is both insightful and inspiring.
Data-Driven Marketing & Optimization
Translating analytics into actionable insights that refine performance, measure ROI, and inform smarter campaigns.
Brand Positioning & Messaging
Crafting clear, compelling narratives that express brand values and connect with audiences across every channel.
Content Strategy &
Multi-Channel Storytelling
Creating cohesive stories that unite digital, social, and email marketing for lasting brand relationships.
Results the Speak for Themselves
Let’s Connect
I’m currently open to full-time Marketing Strategist or Marketing Manager roles and always up for meaningful collaborations.