home office portrait
Where Creativity Meets Clarity
I’m Moira Krier, a marketing strategist who believes great strategy is equal parts data, intuition, and storytelling.
Over the past seven years, I’ve helped organizations—from nonprofits to global associations—turn insights into action through CRM optimization, lifecycle marketing, and brand storytelling that drives measurable results.
I’m passionate about connecting purpose-driven work with thoughtful strategy, ensuring every campaign not only performs but resonates.
My Path in Marketing
My marketing career began at the intersection of creativity and community.
I started out crafting local campaigns and social content for small businesses and nonprofits, learning early how personal stories can transform engagement. That curiosity led me to launch Explorer Media, a boutique digital marketing agency supporting small teams and mission-driven organizations.
From there, I joined the Global Business Travel Association, where I led social and content strategy for a global professional audience, and most recently, I’ve supported the Naval Air Warfare Center as part of the Bowhead Family of Companies, strengthening internal communications and digital engagement.
Across every chapter, my focus has stayed the same: building systems and strategies that connect people, purpose, and performance.
Data-Informed, Human-Driven
I blend analytics with empathy using data to inform strategy, not dictate it. Every number tells a story; I make sure it’s one that connects.
How I Work
Collaborative by Design
Great marketing happens when strategy, creativity, and operations work together. I thrive in cross-functional teams that value open communication and innovation.
Purpose Over Perfection
Strategy isn’t about doing everything; it’s about doing the right things well. I focus on clarity, consistency, and results that align with long-term goals.
9+
years in marketing strategy, CRM, and communications
Career Snapshot
+46%
increase in engagement for global campaigns
41%
email open rates through lifecycle optimization
240%
influencer growth via data-led storytelling
The Person Behind the Strategy
Outside of work, you’ll find me exploring new creative projects—from photography and writing to a growing collection of cozy home DIYs. I’m passionate about thoughtful design, lifelong learning, and helping others find the intersection between purpose and possibility—both in business and in life.
Check out my passion projects:
(Buttons coming soon!)
Let’s Connect.
Whether you’re hiring, collaborating, or just curious about my work, I’d love to hear from you.