Content Strategy & TikTok Growth Campaign
Content & Growth Strategist | Chef Lauren Covas
Turning authentic culinary storytelling into measurable digital influence.
Overview
Client: Chef Lauren Covas
Industry: Food / Lifestyle Influencer
Role: Content & Growth Strategist
Timeframe: 2022 – 2023
Platforms & Tools: TikTok, Instagram, Canva, CapCut, Google Sheets
Key Results:
+240 % TikTok Follower Growth in 4 Months
+180 % Average Engagement Rate Increase
Established consistent content pillars and posting cadence
Expanded brand collaborations and audience reach
Key Takeaways
Designed a repeatable content framework balancing creativity with performance
Strengthened brand identity and audience loyalty through consistent storytelling
Drove sustainable social growth through data-informed experimentation
Demonstrated ability to merge influencer creativity with marketing analytics
The Challenge
Lauren Covas had a loyal but limited local following and inconsistent posting habits that hindered growth.
Her content was strong in flavor but lacked structure — no analytics tracking, brand positioning, or clear storytelling arc to sustain engagement.
The challenge: create a strategy that kept her creative authenticity intact while introducing the structure, analytics, and cadence needed to grow.
The Strategy
1. Defined Brand Pillars & Audience Personas
Identified three brand themes: Everyday Elegance, Flavor First, and Kitchen Confidence
Conducted audience audit to pinpoint ideal follower demographics and interests
2. Developed Content Calendar & Workflow
Built a 30-day TikTok posting schedule balancing recipes, behind-the-scenes, and educational snippets
Introduced a two-tier caption system (storytelling vs. SEO-optimized)
Created Canva templates for cohesive visual identity
3. Optimized for Algorithmic Reach
Implemented hashtag clusters and keyword-driven hooks
Analyzed performance weekly to refine post timing and formats
Shifted focus to relatable storytelling and high-retention edits
4. Collaborations & Brand Expansion
Coordinated brand partnership templates and pitch deck
Launched collaborative recipe series with local food businesses
The Results
A structured yet authentic content ecosystem.
✅ +240 % TikTok Follower Growth (4 → 13 K)
✅ +180 % Engagement Rate Increase
✅ +130 % Video Completion Rate Improvement
✅ Consistent 3–4 Post/Week Cadence Sustained Over 6 Months
✅ Enhanced brand visibility leading to new sponsorship inquiries
(add images for stats/metrics)