My Resume   

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Communications Specialist, Social and New Media

UIGCS / Bowhead Family of Companies

February 2025 - Present

Supports the Naval Air Warfare Center Aircraft Division (NAWCAD) at Lakehurst, NJ, by managing social and new media communications that drive internal engagement and external visibility

  • Lead content creation across email newsletters, social copy, print graphics, articles, and news releases

  • Develop an internal communications strategy leveraging SharePoint and Teams

  • Implement data-driven social media initiatives, evaluate performance, and optimize outreach strategies

Podcast & Publishing Production Manager

Laura Ashley Dressage

July 2025 - Present

  • Produce and manage all aspects of podcast production, from concept development to final episode release.

  • Coordinate guest scheduling, recording, editing, and post-production to ensure high-quality, timely episodes.

  • Oversee distribution, promotion, and analytics to grow audience engagement and reach.

  • Manage end-to-end book production, including final edits, design, layout, and formatting for print and digital

  • Oversee publishing and distribution strategy, coordinating online listings and physical book sales

Lead Marketing Strategist, Founder

Explorer Media LLC

May 2019 - March 2025

Launched and operated a digital marketing and management agency supporting SMBs, creators, and nonprofits with full-funnel campaigns, CRM consulting, and community growth.

  • Launched and managed digital marketing agency supporting SMBs, creators, and nonprofits

  • Designed CRM lifecycle journeys with segmentation, automation, and testing protocols

  • Executed multi-channel campaigns achieving:

    • 41% email open rate, 14.6% CTR, 28% list growth (Family Promise of the Jersey Shore)

    • 83% engagement increase for Liberty Humane Society newsletter

    • 240% TikTok growth for chef influencer Lauren Covas

    • 54% average social media engagement for local political campaign

Social Media Lead

Global Business Travel Association

April 2023 - May 2024

Led global social and content strategy for a global professional association, aligning campaigns with business objectives and audience segmentation models.

  • Led global social and content strategy, increasing engagement 46% and link clicks 62% in six months

  • Produced and promoted the Business of Travel Podcast, increasing listenership by 15%

  • Managed content calendars, performance dashboards, and coordinated cross-functional campaigns for 10+ events and 45+ committees

Marketing Specialist

Global Business Travel Association

July 2021 - April 2023

Led B2B event and lifecycle marketing efforts across the Canada region and PD departments. Focused on lead nurturing, cross-channel promotion, and conversion optimization.

  • Developed B2B event and lifecycle campaigns, increasing regional event attendance by 30%

  • Built Airtable project management system, saving $5K annually and streamlining workflow

  • Optimized email campaigns with segmentation, automation, and analytics

Social Media Lead

Surf City Hotel

May 2019 - December 2019

Developed and executed social and email marketing strategy across multiple hospitality departments, driving +89% social engagement growth as well as 19.8% open rate and 4.5% CTR on email campaigns, reaching over 5,500 subscribers

Marketing Assistant

Coastal Living Real Estate Group

October 2017 - July 2019

Supported real estate marketing efforts through email, social, and website content, enhancing property visibility and client communications. Efforts resulted in 4X follower growth on social, 26% email open rate, and 4% CTR.

Destination Marketing Intern

Southern Ocean County Chamber of Commerce

August 2018 - December 2018

Researched websites, publications, and social platforms dedicated to homeschooling & experience-based education

Conducted market research to develop recommendations regarding Passport to LBI and Southern Ocean Study Abroad programs.

Social Media Manager

609 Life

July 2016 - September 2016

Led social media strategy across Facebook, Twitter, and Instagram to grow engagement and strengthen brand visibility. Designed and launched a Shopify eCommerce site to improve user experience and streamline sales, and oversaw brand photography to deliver high-quality visuals that elevated digital campaigns.