GBTA ICYMI | Email Marketing

High-volume email marketing with GBTA reaching global audiences with weekly news recaps, as well as event-specific communications for Canada, US, and APAC regions.

The Weekly ICYMI series was the first project I led at GBTA, just 30 days after starting. The email partnered with the Daily News Brief and allowed the 40,000+ subscribers to opt for daily or weekly emails. The Weekly ICYMI was a curated listing of the top clicked Business Travel stories from the week. The Weekly ICYMI saw a 5.3% click-through rate, and 12.2% open rate, above average for GBTA daily news emails.