My Career in Marketing
From digital strategy to lifecycle optimization, I’ve spent the last seven years helping organizations tell their stories, grow their audiences, and connect with purpose.
Here’s a look at my professional journey and the results behind each chapter.
Communications &
Digital Media Manager
UICGS / Bowhead Family of Companies | Full-Time
February 2025 - Present
Lead content creation across email newsletters, internal news releases, and digital campaigns supporting 3 K+ employees.
Built an internal communications framework through SharePoint and Teams, improving information flow and employee engagement.
Implement data-driven initiatives and analytics dashboards to optimize visibility, reach, and community engagement.
Podcast & Publishing Production Manager
Laura Ashley Dressage | Contract
July 2025 - Present
Produce and manage all aspects of podcast production — from concept to final release.
Coordinate guest scheduling, recording, editing, and analytics to grow listenership.
Manage end-to-end book production: editing, layout, publishing, and distribution strategy.
Lead Marketing Strategist & Founder
Explorer Media LLC | Full-Time
May 2019 - March 2025
Launched and operated a digital marketing and management agency serving SMBs, creators, and nonprofits with full-funnel campaigns and CRM consulting.
Key Highlights:
Designed CRM lifecycle journeys with segmentation, automation, and testing protocols.
Executed multichannel campaigns achieving:
• 41 % open rate | 14.6 % CTR | 28 % list growth (Family Promise of the Jersey Shore)
• 83 % newsletter engagement increase (Liberty Humane Society)
• 240 % TikTok growth (Chef Lauren Covas)
• 54 % social engagement rate (local political campaigns)Developed strategic frameworks adopted by client teams for sustained growth.
Social Media Lead / Marketing Specialist
Global Business Travel Association | Full-Time
July 2021 - May 2024
Led global social and content strategy across 12 channels, aligning campaigns with business objectives and audience segmentation.
Produced and promoted The Business of Travel podcast, growing listenership 15 %.
Developed cross-functional campaigns supporting 10 + global events and 45 + committees.
Increased engagement 46 % and link clicks 62 % in six months.
Social Media Lead
Surf City Hotel | Part-Time
May 2019 - December 2019
Built and executed digital marketing strategy for multiple hospitality departments.
Drove +89 % social engagement growth, 19.8 % email open rate, 4.5 % CTR to 5,500+ subscribers.
Marketing Assistant
Coastal Living Real Estate Group | Part-Time
October 2017 - July 2019
Supported property marketing through email, social, and website content.
Achieved 4 × social growth and 26 % average open rates.
Destination Marketing Intern
Southern Ocean County Chamber of Commerce | Part-Time
August 2018 - December 2018
Conducted market research to develop Passport to LBI and Southern Ocean Study Abroad recommendations.
Social Media Manager
609 Life | Part-Time
July 2016 - September 2016
Launched Shopify eCommerce site and led digital campaigns across Facebook, Twitter, and Instagram.
Oversaw brand photography, improving visuals and streamlining sales process.
Education
BS Marketing, Kean University
Relevant coursework: Consumer Behavior, Marketing Research, Operations Management
Social Media Marketing Certificate, Cornell University
Relevant Coursework: Audience Segmentation and Social Listening
Interested in Learning More?
View my case studies, explore my work, or connect directly.